Sengupta, Sailesh <br/><br/>
Management of public relations and communication / 
Sailesh Sengupta. 
 - New Delhi :  Vikas,  c1997. 
 - xii, 250 p. :  ill. ;  21 cm. 
<br/><br/> Table of Contents<br/><br/>The principles of public relations<br/>Public relations defined: scope and dimensions<br/>PR and other forms of public communication<br/>Organization of PR department: staff and budgeting<br/>Organization, Management and PR 
<br/><br/>Includes bibliographic references and index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations<br/>Communication
<br/><br/><label>Dewey Class. No.: </label>659.2  / SEN