Schmidt, Marcus, 1959- Marketing research : An international approach / Marcus J. Schmidt, Svend Hollensen. - Harlow, England ; Prentice Hall/Financial Times, c2006. - xiv, 613 p. : ill. ; 25 cm. Includes bibliographical references and index. ISBN: 9780273646358 LCCN: 2005058927 Subjects--Topical Terms: Marketing research--Methodology.Export marketing--Research--Methodology. Dewey Class. No.: 658.83 / SCH