Schiffman, Leon <br/><br/>
Consumer behavior / 
Leon G. Schiffman, Leslie Lazar Kanuk. 
 - 8th ed. 
 - New Delhi :  Prentice-hall,Inc.,  c2004, 
 - xxii, various pagings:  ill. ;  25 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>9788120323506 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior
<br/><br/><label>Dewey Class. No.: </label>658.834  / SCH