Blythe, Jim. <br/><br/>
The essence of consumer behaviour / 
Jim Blythe. 
 - New York :  Prentice Hall,  c1997. 
 - x, 206 p. :  ill. ;  24 cm. 
 - Essence of management series .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780135731222 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.8342  / BLY