Peter, J. Paul. <br/><br/>
Marketing management :  Knowledge and skills / 
J. Paul Peter, James H. Donnelly, Jr. 
 - 4th ed. 
 - Chicago :  Irwin,  c1995. 
 - xiii, 864 p. :  ill. (some col.), col. maps ;  25 cm. 
 - The Irwin series in marketing .
<br/><br/> "M M, analysis, cases, plans, text"--Cover. 
<br/><br/>Includes bibliographical references (p. [841]-852) and indexes. 
<br/><br/><label>ISBN: </label>9780256137279 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Management--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.8  / PET