TY  - BOOK
AU  - McDonald,Malcolm
AU  - Smith,Brian D.
AU  - Ward,Keith
TI  - Marketing due diligence: Reconnecting strategy to share price 
SN  - 9780750683425
U1  - 658.8 22
PY  - 2007///
CY  - Oxford
PB  - Elsevier Butterworth-Heinemann
KW  - Corporations
KW  - Valuation
KW  - Investor relations
KW  - Stocks
KW  - Marketing
KW  - Prices
KW  - Economic value added
KW  - Risk assessment
N1  - Includes bibliographical references  and index
ER  -