McDonald, Malcolm. <br/><br/>
Marketing due diligence :  Reconnecting strategy to share price / 
Malcolm McDonald, Brian Smith, Keith Ward. 
 - 1st ed. 
 - Oxford :  Elsevier Butterworth-Heinemann,  c2007. 
 - xv, 238 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references  and index. 
<br/><br/><label>ISBN: </label>9780750683425 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Corporations--Valuation.<br/>Corporations--Investor relations.<br/>Stocks--Marketing.<br/>Stocks--Prices.<br/>Economic value added.<br/>Risk assessment.
<br/><br/><label>Dewey Class. No.: </label>658.8  / MCD