McDonald, Malcolm. <br/><br/>
Marketing plans :  How to prepare them, how to use them / 
Malcolm H.B. McDonald. 
 - 3rd ed. 
 - Oxford :  Butterworth-Heinemann,  c1995. 
 - xiii, 485 p. :  ill. ;  25 cm. 
 - The marketing series. Professional development .
 - Marketing series (London, England).  Professional development. .
<br/><br/> "Published on behalf of the Chartered Institute of Marketing and the CAM Foundation." 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>075062213X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Planning.
<br/><br/><label>Dewey Class. No.: </label>658.808  / MCD