TY  - BOOK
AU  - Baker,Michael John
TI  - Marketing: Theory and practice 
T2  - Macmillan studies in marketing management
SN  - 0333353994
U1  - 658.8 21
PY  - 1983///
CY  - London
PB  - Macmillan
KW  - Marketing
N1  - Includes bibliographies and index
ER  -