Marketing :  Theory and practice / 
editors, Michael J. Baker ... [et al.].  
 - London :  Macmillan,  c1983. 
 - xiv, 177 p. :  ill. ;  23 cm. 
 - Macmillan studies in marketing management .
<br/><br/>Includes bibliographies and index. 
<br/><br/><label>ISBN: </label>0333353994 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAR