TY  - BOOK
AU  - Gupta, Vipin 
AU  - Gollakota, Kamala 
AU  - Srinivasan, R.
TI  - Business policy and strategic management: Concepts and applications 
SN  - 9788120332447 
U1  - 658.4012  
PY  - 2007///
CY  - New Delhi
PB  - Prentice Hall of India,  
KW  - Business planning
KW  - Strategic planning
N1  - Includes index
ER  -