Gupta, Vipin  <br/><br/>
Business policy and strategic management :  Concepts and applications / 
Vipin Gupta, Kamala Gollakota and R. Srinivasan. 
 - Rev. 2nd ed. 
 - New Delhi :  Prentice Hall of India,    c2007. 
 - xx, 575 p. :  ill. ;   24 cm. 
<br/><br/>Includes index  
<br/><br/><label>ISBN: </label>9788120332447  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business planning<br/>Strategic planning
<br/><br/><label>Dewey Class. No.: </label>658.4012   / GUP