TY  - BOOK
AU  - Kotler, Philip 
TI  - Principles of marketing
SN  - 9780132622547
U1  - 658.8 21
PY  - 1999///
CY  - Upper Saddle River, NJ
PB  - Prentice Hall
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -