Principles of marketing / 
Philip Kotler ... [et al.]. 
 - 2nd ed. 
 - Upper Saddle River, NJ :  Prentice Hall,  c1999. 
 - 1 v. (various pagings) :  col. ill. ;  29 cm.  
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9780132622547 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / PRI