TY  - BOOK
AU  - McDonald,Malcolm
AU  - Dunbar,Ian
TI  - Market segmentation: How to do it, how to profit from it 
SN  - 9780750659819
U1  - 658.8 22
PY  - 2004///
CY  - Oxford, MA
PB  - Elsevier/Butterworth-Heinemann
KW  - Market segmentation
N1  - Includes bibliographical references and index
ER  -