McDonald, Malcolm. <br/><br/>
Market segmentation :  How to do it, how to profit from it / 
Malcolm McDonald and Ian Dunbar. 
 - [3rd ed.]. 
 - Oxford ;  MA :  Elsevier/Butterworth-Heinemann,  2004. 
 - xxv, 465 p. :  col. ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780750659819 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market segmentation.
<br/><br/><label>Dewey Class. No.: </label>658.8  / MCD