TY  - BOOK
AU  - McDonald,Malcolm
AU  - Dunbar,Ian
TI  - Market segmentation: how to do it, how to profit from it 
SN  - 0750659815 (pbk.)
AV  - HF5415.127 .M398 2004
U1  - 658.802 22
PY  - 2004///
CY  - Oxford, MA
PB  - Elsevier/Butterworth-Heinemann
KW  - Market segmentation
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/enhancements/fy0627/2005357185-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0627/2005357185-t.html
ER  -