Kotler, Philip <br/><br/>
Marketing management / 
Philip Kotler. 
 - 11th ed. 
 - Upper Saddle River, NJ :  Prentice-Hall Inc.,  c2003. 
 - xxix, 836 p. :   col. ill. ;  26 cm. 
<br/><br/>Includes bibliographies and indexes 
<br/><br/><label>ISBN: </label>9788120320833 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing --management
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT