Traverso, Debra Koontz. <br/><br/>
Outsmarting goliath :  How to achieve equal footing with companies that are bigger, richer, older, and better known / 
Debra Koontz Traverso. 
 - Princeton, N.J. :  Kogan page,  c2000. 
 - vii, 215 p. ;  24 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>9780749432980 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Small business--Management.<br/>Competition.
<br/><br/><label>Dewey Class. No.: </label>658.8  / TRA