TY  - BOOK
AU  - Keegan,Warren J.
TI  - Global marketing management
SN  - 9788178085869
U1  - 658.8 21
PY  - 2002///
CY  - Singapore
PB  - Pearson Education
KW  - Export marketing
KW  - Management
KW  - Case studies
N1  - Includes bibliographical references and index
ER  -