TY  - BOOK
AU  - Kimball,Bob
TI  - The essence of marketing
SN  - 9780875730905
U1  - 658.8 22
PY  - 2006///
CY  - Fremont, Calif.
PB  - Jain Pub. Co.
KW  - Marketing
N1  - Includes index
ER  -