Kimball, Bob. <br/><br/>
The essence of marketing / 
Bob Kimball. 
 - Fremont, Calif. :  Jain Pub. Co.,  c2006. 
 - viii, 205 p. ;  22 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>9780875730905 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label> / .K51295 2006 
<br/><br/><label>Dewey Class. No.: </label>658.8  / KIM