TY  - BOOK
AU  - Jefkins, Frank
TI  - Dictionary of marketing, advertising and public relations
SN  - 0700202846
U1  - 658.8 
PY  - 1983///
CY  - High Holborn, London
PB  - International text book co.Ltd.
KW  - Marketing
KW  - Dictionaries
N1  - Previous edition: published as Dictionary of marketing and communications. 1973
ER  -