Jefkins, Frank Dictionary of marketing, advertising and public relations / Frank Jefkins. - 2nd - High Holborn, London : International text book co.Ltd., c1983. - 311 p. ; 23 cm. Previous edition: published as Dictionary of marketing and communications. 1973. ISBN: 0700202846 Subjects--Topical Terms: Marketing--Dictionaries. Dewey Class. No.: 658.8 / JEF