TY  - BOOK
AU  - Dalrymple, Douglas J.
AU  - Parsons, Leonard J.
TI  - Marketing management: Strategy and cases 
SN  - 0471098477
U1  - 658.8 21
PY  - 1982///
CY  - New york
PB  - John Wiley and sons
KW  - Marketing
KW  - Management
ER  -