Dalrymple, Douglas J. <br/><br/>
Marketing management :  Strategy and cases / 
Douglas J. Dalrymple,Leonard J. Parsons. 
 - 3rd ed. 
 - New york :  John Wiley and sons,  c1982. 
 - xiii, 821 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>0471098477 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / DAL