Bearden, William O. <br/><br/>
Marketing :  Principles and perspectives / 
William O Bearden, Thomas N. Ingram and Raymond W. Laforge. 
 - Chicago, USA :  IRWIN. Inc.,  1995 
 - xlviii, 631 p. :  ill. ;  28 cm. 
<br/><br/><label>ISBN: </label>9780256113198 
<br/><br/><label>Dewey Class. No.: </label>658.8  / BEA