Bird, Drayton <br/><br/>
Commonsense direct marketing / 
Drayton Bird. 
 - 4th ed. 
 - London, UK :  Koganpage publisher,  2000. 
 - ix, 386 p. :  ill. ;  25 cm. 
<br/><br/><label>ISBN: </label>9780749431211 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / BIR