Boyd, Harper W. <br/><br/>
Marketing research :  Text and cases / 
Harper W. Boyd, Ralph Westfall [and] Stanley F. Stasch. 
 - 7th ed. 
 - Homewoood, Illinois :  Richard D.Irwin, Inc.,  2002 
 - xv, 816 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>8185386161 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.8  / BOY