De Chernatory, Lesile <br/><br/>
Creating powerful brands in customer, service and industrial markets / 
Leslie de Chernatory and Malcolm McDonald. 
 - 3rd ed. 
 - Oxford, Uk :  Elsevier,  2003. 
 - xix, 467 p.  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>9780750659802 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing) <br/>Brand name products --Planning.<br/>Product management.
<br/><br/><label>Dewey Class. No.: </label>658.827  / DEC