The service-dominant logic of marketing / 
Robert F. Lusch and Stephen L. Vargo, editors. 
 - London :  M.E sharpe,  2006. 
 - xviii, 449 p. :  ill. ;  27 cm. 
<br/><br/><label>ISBN: </label>0-7656-1490-1 
<br/><br/><label>Dewey Class. No.: </label>658.812  / SER