TY  - BOOK
AU  - Shimp, Terence  A.
TI  - Advertising and promotion: Supplemental aspects of integrated marketing communications 
SN  - 9780030352713
U1  - 658.82 
PY  - 2003///
CY  - USA
PB  - Thomson
KW  - Advertising
KW  - Sales promotion.
KW  - Communication in marketing
ER  -