Peppers, Don <br/><br/>
Managing customer relationships :  A strategic frame work / 
Don Peppers, Martha Rogers. 
 - Canada :  John Wiley & son,  c2004. 
 - xi, 516 p.  ill. ;  26 cm. 
<br/><br/><label>ISBN: </label>0-471-48590-X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers' preferences. <br/>Relationship marketing.<br/>Customer relations--Management. 
<br/><br/><label>Dewey Class. No.: </label>658.812  / PEP