TY  - BOOK
AU  - Anderson, Rolph E.
AU  - Dubinsky, Alan J. 
AU  - Mehta, Rajiv 
TI  - Personal selling: Building customer relationships and partnerships 
SN  - 978-0-618-64570-1
U1  - 658.812 
PY  - 2007///
CY  - New York
PB  - Houghton Mifflin co.
KW  - Customer relations
KW  - Selling
KW  - Sales personnel
N1  - Previous ed. published as: Personal selling : achieving customer satisfaction and loyalty / Rolph E. Anderson, Alan J. Dubinsky
ER  -