Anderson, Rolph E. <br/><br/>
Personal selling :  Building customer relationships and partnerships / 
Rolph E. Anderson, Alan J Dubinsky, Rajiv Mehta. 
 - 2nd ed. 
 - New York :  Houghton Mifflin co.,  2007. 
 - xxv, 497 p. :  ill. ;  26 cm. 
<br/><br/> Previous ed. published as: Personal selling : achieving customer satisfaction and loyalty / Rolph E. Anderson, Alan J. Dubinsky. 
<br/><br/><label>ISBN: </label>978-0-618-64570-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations.<br/>Selling.<br/>Sales personnel.
<br/><br/><label>Dewey Class. No.: </label>658.812  / AND