TY  - BOOK
AU  - Evans, Martin 
AU  - O'Malley, Lisa 
AU  - Patterson, Maurice 
TI  - Exploring direct and customer relationship marketing
SN  - 9781861529015
U1  - 658.812 
PY  - 2004///
CY  - London : 
PB  - Thomson Learning, 
KW  - Direct marketing
ER  -