Evans, Martin  <br/><br/>
Exploring direct and customer relationship marketing / 
Martin Evans, Lisa O'Malley, Maurice Patterson. 
 - 2nd ed. 
 - London :   Thomson Learning,   2004. 
 - xxiv, 520 p. :   ill. ;  25 cm. 
<br/><br/><label>ISBN: </label>9781861529015 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing.
<br/><br/><label>Dewey Class. No.: </label>658.812  / EVA