Doole, Isobel International marketing strategy : Analysis, development and implementation / Isobel Doole, Robin Lowe. - 3rd ed. - London : Thomson Learning, 2001. - xvi, 453 p. : ill. ; 25 cm. Includes index and bibliographic references. ISBN: 9781861527721 Subjects--Topical Terms: Export marketing --Management. Export marketing --Management --Case studies Dewey Class. No.: 658.812 / DOO