Doole, Isobel

International marketing strategy : Analysis, development and implementation / Isobel Doole, Robin Lowe. - 3rd ed. - London : Thomson Learning, 2001. - xvi, 453 p. : ill. ; 25 cm.

Includes index and bibliographic references.

9781861527721


Export marketing --Management.
Export marketing --Management --Case studies

658.812 / DOO