Westwood, John  <br/><br/>
How to write a marketing plan / 
John Westwood. 
 - 3rd ed. 
 - London :  Kogan page,  2006. 
 - vi, 129 p. :  ill.  
<br/><br/><label>ISBN: </label>9780749445546 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.802  / WES