Macmillan dictionary of marketing and advertising / 
edited by Michael John Baker. 
 - 3rd ed. 
 - Basingstoke :  Macmillan press Ltd.,  1998. 
 - xix, 293 p. :   ill. ;   24 cm. 
<br/><br/><label>ISBN: </label>9780333715666 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing --Dictionaries<br/>Advertising--Dictionaries
<br/><br/><label>Dewey Class. No.: </label>658.8003  / MAC