TY  - BOOK
AU  -  Shimp,Terence A.
TI  - Integrated marketing in communiction in advertising and promotion
SN  - 9780324665314
U1  - 659.1 22
PY  - 2010///
CY  - Australia
PB  - South-western
KW  - Marketing
N1  - Includes index
ER  -