Shimp,Terence A. <br/><br/>
Integrated marketing in communiction in advertising and promotion / 
Terence A. Shimp. 
 - 8th ed. 
 - Australia :  South-western,  c2010. 
 - xx, 667 p. :  col. ill. ;  28 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>9780324665314 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>659.1  / SHI