TY  - BOOK
AU  - Shimp, Terence A. 
TI  - Integrated marketing communications in advertising and promotion
SN  - 9780324408089
U1  - 658.8 22
PY  - 2007///
CY  - Mason,OH
PB  - South-Western
KW  - Marketing
N1  - Includes index
ER  -