Shimp, Terence A.  <br/><br/>
Integrated marketing communications in advertising and promotion / 
Terence A. Shimp. 
 - 7th ed. 
 - Mason,OH :  South-Western,  c2007. 
 - xiii, 629 p. :  ill. ;  28 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>9780324408089 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / SHI