TY  - BOOK
AU  - Schoell, William F. 
AU  - Guiltinan, Joseph P.
TI  - Marketing: Contemporary concepts and practices 
SN  - 9780205131501
U1  - 658.8 21
PY  - 1992///
CY  - Needham Heihts, MA
PB  - Allyn and Bacon
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -