Schoell, William F.  <br/><br/>
Marketing :  Contemporary concepts and practices / 
William F. Schoell, Joseph P. Guiltinan. 
 - 5th ed. 
 - Needham Heihts, MA :  Allyn and Bacon,  1992. 
 - xxvi, 781 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9780205131501 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / SCH