Student learning work boook for use with Marketing principles and perspectives 
William O. Bearden ... [et al.]. 
 - USA :  Irwin, Inc.,  1995. 
 - iv, v p. :  ill. ;  28 cm. 
<br/><br/><label>ISBN: </label>9780256163445 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / SAR