Arens, William F.  <br/><br/>
Essentials of contemporary advertising / 
William F. Arens. 
 - 2nd ed. 
 - New York :  McGraw,  2009. 
 - 558 p. :  ill. ;  28 cm. 
<br/><br/><label>ISBN: </label>9780071270571 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1  / ARE