TY  - BOOK
AU  - Parasuraman,A.
AU  - Grewal,Dhruv
AU  - Krishnan,R.
TI  - Marketing research
SN  - 9780618660636
U1  - 658.83 22
PY  - 2007///
CY  - Boston
PB  - Houghton Mifflin Co.
KW  - Marketing research
N1  - Includes bibliographical references (p. 581-611) and indexes
ER  -