TY  - BOOK
AU  - Blythe,Jim
TI  - The essence of consumer behaviour
SN  - 9780135731222 (pbk.)
U1  - 658.8342 21
PY  - 1997///
CY  - New York
PB  - Prentice Hall
KW  - Consumer behavior
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -